International Delight

Product Launches

When coffee creamer and culture come together, delightfully creamy things happen. Throughout my time working on International Delight, I had the opportunity to work on some very fun co-branded partnerships to promote their ever changing roster of limited time seasonal flavors. Ranging from high-end productions to scrappy approaches with me filming behind my iPhone, we created some awesome, engaging and UGC style work that tied the cultural phenomenon that is TikTok, our partners’ branded universes, and our unapologetic love for creamer to get our audience beyond excited for each and every new flavor drop.

Disciplines: Social Media, Paid Content, Product Launches, TikTok, Art Direction, Photography

International Delight x Grinch

In close collaboration with my team and our client, I led the creative direction for a holiday campaign that announced the return of International Delight’s holiday seasonal flavors in partnership with Seuss Enterprises. Taking inspiration from popular TikTok trends and holiday moments, we integrated the Grinch and his fun, grumpy, and chaotic energy into a fun paid TikTok campaign. In the end, we helped bring major awareness to our client’s product, and better yet, we had our audience blowing up our comments with love for our flavors, heated discussions around Jim Carey, and appreciation for the Grinch’s fabulous dance moves.

deliverables: paid content campaign (tik tok + meta) / agency: stone strategy & design / art director: daniel alfonzo producer: lucy fisher
associate creative director: nick marshall / copywriter: kate snider / production house: counsel co / video editor: richard edens

International Delight x Friends

Challenged with the announcement of an International Delight x FRIENDS partnership and blessed with the fact that the FRIENDS experience was currently in Denver, I led the creative direction and production of this fun TikTok focused campaign. We leveraged the beautiful set pieces from the experience and popular TikTok evergreen trends to tap into our audience’s nostalgia for the great show that was FRIENDS.

Within a few weeks of our launch, we had our audience swooning over the set pieces, reminiscing about their favorite Friends moments, and wanting to get their hands on some Hazelnut Mocha.

deliverables: paid content campaign (tik tok + meta) / agency: stone strategy & design / art director: daniel alfonzo
producer: lucy fisher / creative director: shanna polesovesky / photographer: jake cox / on-set photo art director: denali free

Results

The campaign outperformed CPG CPM BM by 23.01%
Ad Recall: +8.7% (3.7% over industry benchmark)
Purchase Intent: +2% (1% over industry benchmark)

International Delight x Bridgerton

When our client told us we were going to be partnering with Netflix and Shondaland for a co-branded Bridgerton LTO, we knew we had our work cut out for us. We pulled out all the stops - creating beautifully crafted coffee and tea moments set in the Bridgerton world, sourcing beautiful regency-inspired outfits and props, and even renting one of the oldest historical mansions in Denver. Once again, we leveraged popular cultural trends and gave it our creative spin to match the Bridgerton universe, resulting in some very fun and aesthetic content pieces.

deliverables: paid content campaign (tik tok + meta) / agency: stone strategy & design / art director: daniel alfonzo
producer: lucy fisher / associate creative director: nick marshall / photographer: jake cox / on-set photo art director: denali free
video editor: richard edens / stylist: nikki malloy